Bill Viola Exhibition Branding and Collateral

American artist Bill Viola (b. 1951) is celebrated for his genre-defying, mind-expanding work in new media. He is a visionary artist whose installations feature moving images that invite meditations on birth, death, and spiritual themes as well as the nature of human consciousness. The first piece seen is the exhibition invitation, which uses black spot UV ink on black paper. We wanted the work to evoke the quiet, dark nature of Viola's art, and to let the type and imagery speak to itself. His work has a central element which led us to use centered type. Flat photography by Ian Shiver. Exhibition photography by Sean Murray.

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